Say Hi, to our recent rebrand of the Phoenix Natural Gas educational character Safety Sam, we adapted the original character and gave him a bit of a makeover! Born from our sketchbooks, we worked to bring Safety Sam to life. We aimed to create a fun, friendly and engaging character that will become the champion of this new campaign. Combined with a children’s leaflet that included word searches and activities, we created banners, stationary, presentations and selfie boards to help spread this vitally important message.
We were also proud to help out with Phoenix Eco Warriors Schools Initiative which teaches children the importance of environmental responsibility. Our role seen us brand this sister initiative and continue two young characters introduced in the first print run of the Safety Sam leaflet.
We hope that children across the country had as much fun learning about Safety Sam and the Eco Warriors as we did on this project.
Our Role: Creative
Client: Phoenix Natural Gas
Skills: InDesign, Illustrator